Listening Blog - Patagonia
I chose Patagonia as my brand because I believe they have some of the best values a company can have. These values include quality, integrity, environmentalism, and justice. Each value plays a role in how they operate and advertise. Patagonia’s value proposition is creating comfortable long lasting recyclable clothing that protects the environment. Patagonia was originally called Chouinard Equipment up until its adoption in 1973 and the first store opened in Santa Clara St in Ventura California. People have good as well as bad things to say about Patagonia. There are those that love Patagonia because of their standards on recycling and reusing and environmental conservation. The company even has a sub website dedicated to recycling people’s old Patagonia clothing to repair and resell on their website called Worn Wear. I would make the argument that the prices don’t reflect the used aspect of the products being resold as some of the jackets are well over $100. The company made a post